Retail

RETAIL CASE STUDIES

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Powerful, flexible and easy to use, Loyalty Pro systems have been designed to revitalise the customer experience, whilst also helping retailers to improve footfall, turnover and profits in retail businesses. The system can be tailored to suit your business requirements and help you encourage customers to return and feel valued when spending with you.

As leaders in meeting the needs of ambitious retailers, our bespoke systems have been developed to help entice, excite and engage customers. The sophisticated and flexible systems can be tailored to meet specific business requirements and are suitable for retailers of all sizes, from national chains to local independants.

Garbett Butchers

Garbett Butchers is a premium family butchers based on the high street in Wolverhampton. The business was established in 1954 and has provided its customers with quality meat for generations.

The Challenge

Shopper footfall across British high streets has been in a steady decline for a number of years which continues to have a huge impact on local independent shops.

In September 2015, Garbetts challenged Loyalty Pro to create a loyalty scheme to help them engage with their customers and reward them for their loyalty. They wanted to encourage customers to shop local rather than online or in a local supermarket. Finally, they wanted to create an exclusive, attractive and rewarding membership environment.

Garbett Butcher’s Deliveries Manager Katie said: “We wanted to futureproof our business and we knew that implementing a robust loyalty card scheme would help us better engage with our current and potential future customers.

“Our business has been built on loyalty – we know all our customers by name, for example. But today that is not enough. We knew we needed to be better. We needed to use the same communication channels as our customers.”

Our Solution

We listened and built a loyalty scheme for Garbetts, focusing on helping them to increase their customer interaction. We supplied the shop with a tablet, stand and printer and an initial 1000 loyalty cards.

The cards are quick and easy for customers to sign up to in store and, once registered, customers receive information on products relevant to them – based on their previous purchases – as well as a host of promotional offers.

To help them communicate with their customers, we also set them up with our card-holder messaging service. This allows them to send emails and weekly text messages to targeted lists of customers based on their purchase history.

We handle all of the administration to ensure that the messages reach their intended targets in the most effective ways for them.

The Impact

Garbetts wanted to have 1,000 loyalty customers signed up within the first year – and hit their target in the first 9 months.

In that time, our loyalty system has helped them generate over £50,000 in loyalty spend and at least 40 new customers sign up every week.
Katie said: “Loyalty Pro has helped us to fight back against falling high street footfall. It’s a great loyalty system.

“I love the way we can better engage with our customers, whether that’s updating them on company news, offers of the week or simply wishing them well on a national holiday.
“We can see which offers work the best and regularly get at least a 10% response from our promotional text messages. Since the scheme started, the level of response has been far greater for us than advertising on social media.

“Even better, our customers love our loyalty scheme too. Feedback has been extremely positive and people like the fact that we can target them with very individual offers via text, email or face-to-face because we know them so well.

“It’s great that we are now able to give something back to our customers because their loyalty means so much to us and the future of our family business.”

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