LOYALTY PRO SMASHES £100MILLION MARK FOR CUSTOMER SPEND
June 12, 2017
A Deeside-based loyalty reward specialist has broken through the £100million mark for the amount of additional revenue it has helped win for its clients.
Latest figures show that Loyalty Pro has generated an extra £108million in loyalty spend.
The company, established in 2006 and based in Sandycroft, has seen clients register over 273,000 customers with loyalty cards, encouraging increased footfall and repeat purchases.
Clients include Britannia Hotels, Harley Davidson, York Roast Company, Tarmac and Ceramic Tiles.
Loyalty Pro also works with town centres in England and Northern Ireland, which have seen the benefits of a combined scheme for all outlets.
Rob Meakin, Technical Director at Loyalty Pro, said “We are delighted that our loyalty schemes have proven so successful for our clients.
“It is extremely important for businesses today to understand their customers, engage with them in a way they want and offer a loyalty scheme that works.
“The beauty of our system is that it contains live data so we can feed back on how many loyalty purchases are being made at any one time and to what value.
“Our latest information shows that we have helped our clients across multiple sectors generate an additional £108million in loyalty spend. In a number of cases, it is having a transformational impact on their financial success, expansion plans and ability to create jobs.”
Among Loyalty Pro’s success stories is Britannia Hotels. Britannia asked Loyalty Pro to transform its existing manual scheme into a high-tech card based system. More than 32,000 customers have now signed up.
Karen Pownall, Group IT & Project Manager for Cheshire-headquartered Britannia said: “It’s great for a company like ours to be able to put a £4 million value on loyalty.”
Loyalty Pro is now rolling out a new range of packages to meet demand, providing solutions for smaller businesses as well as larger ones.
The new packages include Browser Lite, which allows small businesses to log-in via a phone or mobile device to register new cards and record loyalty transactions, and Pro – its most advanced loyalty package yet, with extra marketing features included.
Also available is Tablet Lite which is aimed at businesses with a physical counter, on which new cards can be registered via a tablet.
Rob added: “We have launched new packages to make our loyalty schemes accessible to every company, whether they are a large corporate or a smaller business.
“Our robust IT-backed systems are simple to install and manage and we are proud that they deliver financial results right from the start.”
The company has also launched a new website – http://dh.loyaltypro.co.uk/
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